Transcript for: Bob Robinson describes the appeal of GWGs to cowboys
Bob Robinson
One thing, they never shirked on their quality. Like all big companies that make things, when they'd change something, if it's changed for the better it's good, but if it makes a mistake you've made a big mistake. If you start putting low-rise stuff in and it doesn't go, you're in trouble, you've got a lot of markdowns right away. But anyway, that worked.
You can see in that picture of me with those GWG cowboy kings on, the rise was away up here,
Wrangler was just about the same as GWG; they didn't have a low-rise jean to start with either. They were kind of a work company in eastern United States. They got into the business by they got the best rodeo cowboys, like Jim Shoulders and them, and they had Nudie, the guy that made the Nudie suits, he designed the jean with Jim Shoulders' help. If Jim Shoulders would wear it, anybody would wear it, that's the way they looked at it.
Their latest jeans when I was there, Tommy Bewes and those younger guys that were still rodeoing wore them, they wore a lot of them. There was quite a few cowboys wore a lot of them.
Remember the Bum-bum thing? GWG sponsored the Canadian Finals three years,
So we ran a Bum-bum contest with the girls at the Coliseum. Every night we'd have the girls, I think it was just prior to the rodeo, go down into the arena with their jeans on and they'd have somebody judge the best bum.
They gave away a car. But it did well, it did well. ...
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