1990s
1991:
LS&CO. introduced international standards for contractors to ensure its products were manufactured under acceptable working conditions.
1992:
GWG introduced a new logo, with three straight lines over the initials GWG.
1993:
LS&CO. stopped paying by piecework and introduced a quota system instead.
The "Tradition of Excellence" logo reflected GWG's long history.
1994:
The UGWA became a part of the United Food and Commercial Workers (UFCW).
1995:
LS&CO. expanded the GWG finishing centre in Brantford.
1996:
LS&CO. (Canada) offered every member of its workforce a year's extra pay in 2002 if its cash-flow target was made - a $16 million bonus. Although the workers met the target, the bonus was not paid.
1998:
The GWG brand was licensed to Montreal manufacturer Jack Spratt so LS&CO. could focus on its Levi's and Dockers brands.
1999:
Rumours of the possibility of closure were discussed at a meeting of all staff members. LS&CO. closed its plant in Cornwall, laying off 479 employees, and laid off 101 workers at the finishing centre in Brantford as a result. The Edmonton plant was initially spared but, later that year, 77 workers were laid off.
Edmonton's Lacent Technologies Inc. provided the $850,000 laser cutting unit introduced at the LS&CO. plant. The machine took 3.5 hours to cut pieces for 1,200 pairs of pants, compared to 12 hours previously.