LS&CO. introduced international standards for contractors to ensure its products were manufactured under acceptable working conditions.


GWG introduced a new logo, with three straight lines over the initials GWG.

Sweatshirt featuring GWG logo


LS&CO. stopped paying by piecework and introduced a quota system instead.

The "Tradition of Excellence" logo reflected GWG's long history.

GWG logo


The UGWA became a part of the United Food and Commercial Workers (UFCW).


LS&CO. expanded the GWG finishing centre in Brantford.


LS&CO. (Canada) offered every member of its workforce a year's extra pay in 2002 if its cash-flow target was made - a $16 million bonus. Although the workers met the target, the bonus was not paid.

Certificate made out to Hugh Cares


The GWG brand was licensed to Montreal manufacturer Jack Spratt so LS&CO. could focus on its Levi's and Dockers brands.


Rumours of the possibility of closure were discussed at a meeting of all staff members. LS&CO. closed its plant in Cornwall, laying off 479 employees, and laid off 101 workers at the finishing centre in Brantford as a result. The Edmonton plant was initially spared but, later that year, 77 workers were laid off.

Edmonton's Lacent Technologies Inc. provided the $850,000 laser cutting unit introduced at the LS&CO. plant. The machine took 3.5 hours to cut pieces for 1,200 pairs of pants, compared to 12 hours previously.