1950 :

The Sport Togs label was used on wool flannel shirts and the Jackshirt.

C.D. Jacox celebrated his 20th anniversary with GWG.

GWG began to feel the impact of competition from goods imported from Asia.

The Graham brand, first introduced in the 1930s, was revived.

Advertisement for Sport Togs brand Photo of Mr. Jacox receiving gift

1951 :

The High Rigger brand was introduced.

1952 :

After an extensive search for a location that was close to the homes of workers who lived in inner city Edmonton, GWG purchased a new site at 86th Street and 106th A Avenue.

1953 :

GWG labels featured the original logo with black or navy blue letters in front of a red circle, the words "union made", and either and ® or the words "registered trade mark".

GWG moved into a new, one-storey, 280 x 365 ft. reinforced concrete and masonry factory designed by architect, Ralph Brownlee.

GWG label People in banquet line-up

1954 :

GWG's new factory was one of the largest and most mechanised in the country.

The number of employees increased from 500 to 750.

Photo of factory exterior Photo of factory interior

1956 :

Anne Baranyk became president of Local 120, a position she held until 1970.

Photo of union executive

1957 :

GWG built a 125,000 sq. ft. addition to the new factory.

Celebrity cowboys endorsed GWG and the company developed strong connections to the Calgary Stampede and community rodeos.

Photo of construction GWG advertisement

1958 :

C.D. Jacox died and was succeeded as president by J. Gerald Godsoe of Toronto.


As part of its effort to broaden its market to all members of the family, GWG introduced several new brands throughout Canada, including Frontier Queen, Springbok, Strapback, and Ranch Boss.

Advertisement for GWG women's brands Detail of women's pants