GWG changed its marketing approach over the years, as the company expanded its market beyond working men in western Canada to men, women and youth from coast to coast. The company was innovative in its use of radio and television ads, celebrity endorsements, and sponsorship of targeted events.

Marketing to Labour

Selling the Frontier Style

Marketing to Canadian Families

Hall Smith: The Art of the GWG Catalogue

GWG and the Rodeo

GWG's Approach to Marketing to French-Canadians