When Levi Strauss & Co (Canada) closed its Edmonton doors in March 2004, moving all manufacturing offshore, it was the end of an era. After nearly 100 years, the Great Western Garment (GWG) brand is no longer being produced in Edmonton.

Discover the little-known story of how the Great Western Garment Company grew from its modest beginnings in 1911, expanded to Winnipeg, Brantford and Saskatoon, was purchased by Levi Strauss, and eventually closed.